We are delighted to announce that CRM Technologies and McAfee have been shortlisted in two separate categories in the 2012 B2B Marketing awards.
The ‘Right people, right content, right time’ initiative has been nominated for the ‘Best Lead Nurturing Campaign’, a project that saw CRM Technologies help McAfee, the world’s largest dedicated security technology company, to develop and implement a successful lead nurturing programme using the Eloqua marketing automation platform.
In addition to this, McAfee has also been nominated in the ‘Best B2B Lead Generation Campaign’ category for the ‘EMEA “Database Security” Campaign utilising Lead Scoring’, which was submitted by Eloqua.
The full shortlist can be found here.
The final award ceremony is set to take place on 22nd November 2012, and we have put the date in our diary!