Our CEO Andrew Freeman has been extremely busy of late, with multiple speaking engagements, including the recent B2B Marketing Summit, and is now turning his hand to writing. Andrew recently authored a chapter in the Best Practice Guide released by B2B Marketing Magazine on Marketing Automation. Andrew’s contribution focuses on ‘making marketing automation work’, possibly the most critical element of a successful programme! Andrew is in good company, with contributions from leading Marketing Automation vendors Eloqua, Marketo and Neolane included. The chapter establishes four key phases in the buyer’s journey and highlights key steps to implement at each of these for ultimate marketing automation success. The paper is available to purchase from B2B Marketing here. We would love to hear your feedback or comments and do let us know if you would like to see more of that sort of content from us here on the blog.